1Professor Arthur Goldstuck studies trend in publishing for a company based in Johannesburg, South Africa. 2He says that electronic bookstores are growing in popularity and are threatening the future of traditional bookstores. 3Goldstuck believes that many smaller traditional bookstores are closing down because they simply cannot compete with larger bookstores or with the digital book market. 4His researchsuggests that electronic books are the future of the publishing industry in South Africa, but he hopes that there will always be a place on people’s bookshelves for printed books. 5Goldstuck explains, “I’ve read many books on an e-reader, but I still prefer a printed book. 6The ability to easily go back andforth between the pages of a printed book to quickly check something just isn’t as convenient in an electronic book.” 7Kate Rogan, the owner of Love Books in Johannesburg, agrees with Goldstuck. 8She says many of her customersown e-reading devices while at the same time they remain loyal to printed books. 9The customers enjoy the feel of them; they love flipping through the pages and seeing them on their shelves. 10Surprisingly, Rogan says her store has not lost business because of the recent popularity of electronic books. 11In fact, her store’s sales have actually increased in the last five years. 12She says printed books and traditional bookstores offer a personal experience that electronic books and online bookstores cannot.